In the last few months, we’ve seen Dieter Zetsche and Daimler desperately search for ways to channel Heidi Klum and to say “Auf Weidersein” to Chrysler and Carl Ichan leave a nasty board room brawl at Motorola, quoting Arnold Schwarzenegger Terminator-style, “I’ll be back.” Recall just three years ago we heard a very different tune. Back then, the marketplace was buzzing with with RAZRs and 300Cs. Both great products to be sure, but cautionary tales, that while great design sells lots of product, it is not a strategy.

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